Mini Workshop on

Corporate Social Responsibility (CSR) vs Corporate Social Entrepreneurship (CSE)

At BIZCOM 2020, the workshop titled “CSR (Corporate Social Responsibility) vs CSE (Corporate Social Entrepreneurship)” will be conducted by Jerryson Doss. The participants are invited to take the maximum outcome from this workshop during the Conference. This will develop an argument vs Corporate Social Responsibility (CSR) and Corporate Social Entrepreneurship (CSE) and discuss how Corporate Social Entrepreneurship can be applied in Profit making companies. Below points will be discussed.

  1. Define the Terms of CSR and CSE
  2. Generate a discussion on the difference – and covering each of the below elements
CSR SCE
Culture of Doing Good – Feel Better Factor Culture of Purpose – Them getting Better
Business as usual – Profit centric and then taking a charitable approach Exploring new markets and changing the way business see the world
Charitable Empowering
Separated from the business – CSR initiative Part of the Core Business
Reactive Proactive
Meeting Todays Requirement – Being Responsible Meeting Tomorrows Challenges – Being the solution
Stakeholders Accountability Stakeholders Value
Stimulating sustainable behaviour Stimulating entrepreneurial DNA and Innovation

3. Talk about the challenges the corporates have in evolving from CSR to CSE.

 

Resource Person

JERRYSON DOSS

 

JERRYSON DOSS

Philanthropist, Motivational Speaker, Entrepreneur
Malaysia

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Jerryson Doss is a philanthropist, motivational speaker, Entrepreneur and facilitator for various youth empowerment programs nationwide. Since 1997, his work and passion has been revolving charity whereby it involves reintegration of rehabs graduates, homeless, ex-addicts, urban poor and destitute into society thorough employment and skill enhancement. He also has established schools, refugee centres, orphanage and homeless shelter and transit homes of which he owns and has open to this special crowd. Jerryson received several other awards in recognition of his service for marginalised communities including the Star Golden Heart Award, the Top Outstanding Malaysian Award, GIBA Outstanding 10 Malaysian Award. As an entrepreneur, his company Viva Odyssey has won several awards and the most recent being the APICTA Award 2018, Best of Social Entreprise and SME (BOSS 2017), GRANDEUR International Business Award and several other awards over the past 9 years.

He is the founder of Viva Odyssey and Viva Starfish Project and CEO Futurist of Viva Group of Companies and has been involved in operations and social charitable scene since 2009. Via the Viva City Global Group of Companies – Viva Odyssey was given the highly prestigious award which is the (SOBA) STAR OUTSTANDING BUSINESS AWARD 2018 – Best in CSR and personally Jerryson Doss is the recipient of the Entrepreneur of the Year 2018 Award during the SOBA Awards Night.

Date: 12th March 2020
Time: 3.00 p.m. – 4.00p.m.

Audience: Complimentary for Participants (First come first serve basis)

Workshop on  Corporate Ethos: A Standard for Imposing Corporate Criminal Liability

 

Workshop outline

Responsible social structure mandates that law should deter everyone who victimizes society through egregious and dangerous acts. The criminal Justice system has been the instrument for such deterrence. Corporations are most important actors in any economy and their actions can victimize a significant part of the society and hence criminal law can deter corporations also. Researchers on the topic of corporate criminal responsibility have long back declared about the inability of our current standards of corporate criminal liability to address corporate actions.

Under this Mini workshop instructor will also discuss various Theories of Corporate Criminal Liability (Theory of Vicarious Liability, Identification theory, Aggregation theory). This workshop will also discuss various Indian cases and instances in which corporate are held responsible for criminal actions.

 

Resource Person

Niteesh Kumar Upadhyay

Prof. Niteesh Kumar Upadhyay

Assistant Professor of Law – Galgotias University
Marketing Director: WLR (U.K)
Founder: www.knowledgesteez.com

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Niteesh Kumar Upadhyay is an Assistant professor of law at Galgotias University and a Doctoral research candidate in Human Rights and International Humanitarian Law at the West Bengal National University of Juridical Sciences (NUJS) in Kolkota. He also holds an LL.M from NUJS and a Postgraduate Diploma in International Trade Law from The Indian Law Institute and PGDHRL FROM National Law School Bangalore. He has published over 20 research papers in national and international journals and presented papers at numerous conferences.  He is founder of the website www.knowledgesteez.com, which provides invaluable information to law students wishing to publish. Furthermore, he is a Lead Facilitator of Indian Case Laws, a leading website for cases on Corporate and Contract Laws, and a member of the Editorial Board of more than 10 National and International Journal including Westminster law review (United Kingdom) and youth Policy Journal (United Kingdom). He was awarded with Justice Education scholarship to attend CLE TOT at Turkey, Mexico, Indonesia and ILEC New York. He studied Public International law at Hague Academy of International Law at Hague Netherlands and IPR Law from Xiamen University China. He recently delivered workshop at Regensburg University, Germany and Xiamen University on issues related to clinical legal education . He had conducted more than 10 legal research methodology workshops in different national and international universities.

Date: 12th March 2020

Time: 4:00 PM – 5:00 PM

Audience: Complimentary for Participants (First come first serve basis)

Mini Workshop on Marketing Strategy through Cultural Adaptations

The workshop titled ‘Marketing Strategy through Cultural Adaptations’ will be conducted by Mangala Perera who is a Business Economist and professional marketer practicing in Sri Lanka.  This session will cover several international case studies with constructive arguments in different applications in marketing theories. Following areas will be focused during the session:

1. Understand Business approaches;

  • Strategic Management and Business Strategy in practice
  • Diversification as a strategy
  • Strategic positioning with entry strategies
  • Understanding Culture and focus Adaptation in marketing strategy
  • Creating competitive advantage through brand equity

2. Discuss and evaluate international (Asian and African) case studies

3. Future developments in marketing applications

 

Resource Person

Mangala Perera

Mangala Perera

Business Economist and Professional Marketer,
Executive Director,
C.W. Mackie PLC Group of Companies.

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Mangala Perera a top professional with over 20 years extensive cross industry experience in consumer electronics, industrial products, stationary industry, FMCG, commodity trading, industrial refrigeration & air-conditioning, marketing and general management at senior level both locally and internationally, currently functions as the Group Executive Director of C. W. Mackie PLC group of companies and Managing Director of Kelani Velley Canneries Ltd. Mangala also serves on the Boards of Sunquick Lanka (pvt) Ltd., and Sunquick Lanka Properties (pvt) Ltd., which are joint-venture companies of Co-Ro A/S Denmark and C W Mackie PLC.

At present, Mangala heads the Internal Trading Division of C W Mackie PLC, managing 5 Strategic Business Units (SBUs): FMCG (manufacturing, import, marketing, distribution SBU); Industrial Products Business Operations SBU; Industrial refrigeration and air-conditioning SBU; Sugar Trading SBU; and Kelani Velley Canneries Ltd .

Mangala’s academic and professional qualifi­cations extends across multiple disciplines, which consists, a Masters in Financial Economics from the University of Colombo, a B.Sc. (Hons.) Marketing Management (Special) Degree from the University of Sri Jayewardenepura, a post graduate Diploma in Business & Financial Management from the Institute of Chartered Accountants of Sri Lanka and a Fellow of the Australian Sales and Marketing Association. Mangala also served as a visiting lecturer at the Postgraduate Studies in Management at the University of Sri Jayewardenepura and University of Colombo – Sri Lanka.

Mangala’s work experience includes, 2 years as the Business Development Manager for the Asia Paci­c region of an Australian Company based in Sydney and has closely worked with internationally reputed brands of several Multi National Corporates, such as, Kimberly Clark, Sanitarium Health Foods, Golden Circle, Arnott’s Biscuits and Eveready, overlooking business operations in Australia, Fiji, Samoa and Papua New Guinea.

An active marketing professional, Mangala has contributed immensely to the development of the Sri Lankan marketing fraternity and served on several national level project committees & judging panels. Mangala served as an Executive Committee member of Sri Lanka Institute of Marketing (SLIM) for 3 years and was the founder project chairman for ‘SLIM – Neilson Peoples Awards’.

In addition, Mangala actively engaged in national level sports administration and served as the President of the Sri Lanka Mercantile Volleyball Federation and has also played a vital role in promoting beach volleyball in Sri Lanka in collaboration with the Sri Lanka Volleyball Federation.

Date: 12th March 2020

Time: 5:00 PM – 6:00 PM

Audience: Complimentary for Participants (First come first serve basis)